The 9 Types Of Logos And How To Use Them In The Design

If your company has a monopoly, it might not matter what kind of logo you use because customers will still be forced to do business with you.

However, every small detail counts if you’re competing with a dozen other companies for the attention of your target market. In particular, your logo.

Your potential consumer may have already formed an opinion about your brand based on its name and logo before learning anything about your company and the things you offer. Therefore, the image you select to represent your business is crucial.

It can help you stand out from the competitors while also:

  • Urge your clients to learn more about your brand
  • Attract the interest of potential customers.
  • Build brand loyalty
  • Establish the basis for your brand identity.
  • Make it easier for customers to remember you

But for a logo to be able to do all of that, it must be good—trendy, current, visually appealing, and, most importantly, it must convey clearly who you are as a company and what you stand for. Additionally, you must design a logo that is scalable so that it will look amazing both at full size on a billboard and in tiny print on a business card. Additionally, it must function in both black and white and in color.

You need to use a reliable tool and have a clear understanding of the type of design your company requires to make a nice logo. Fortunately, we can assist with both.

Try our Logo Maker to quickly and easily create a memorable logo. Everything you might need is available from us, including a variety of high-quality typefaces, ready-to-use customizable logo templates, and an extensive library of unique items. Simply enter your company information, and a variety of stylish logos will be generated for you. All you have to do is select your favorite!

However, make sure you are completely aware of the kind of logo your business requires before moving forward with the design of one.

9 Types Of Logos

The best style for your business among these 9 different sorts of logos

One of the following sorts of logos may work better for you depending on the specifics of your company.

  1. Letter marks or Monograms

Letter marks and monogram logos are two of the most common types of logos. These logos can be defined using only letters. They often consist of the company’s initials and appear in groups of two, three, or four. Instead of using their whole name as their logo, they just utilize their initials. These businesses are now known by their initials rather than their full names as a result of this choice.

As illustrations, consider IBM, NASA, HP, CNN, and ESPN. International Business Machines is known as IBM. The National Aeronautics and Space Administration is known as NASA. As in Hewlett-Packard, HP. The acronym for CNN is Cable News Network. ESN, or Entertainment and Sports Programming Network, is the final acronym.

If your business has a long or unusual name, using a letter mark or monogram as your logo is a terrific solution. Hewlett-Packard is harder to pronounce and has a better sound than HP. Using initials makes it easier to recall and might assist draw the audience’s attention.

How to use Letter marks?

Add Fancy Details – A monogram is an exceptional design because of its reputation for precise detailing. However, the details must be attractive and should not be forced upon the audience.

Ensure Simplicity – The simplicity of the design should remain its main characteristic when introducing features; avoid turning it into a jungle. Therefore, create a design with straightforward details.

Give Your Firm Name – If yours is a new company, your monogram logo can include your full company name. On your business card, website, and other advertising strategies, such a logo will boost your brand name.

Use A Custom Font – A custom typeface will assist in making your logo design stand out from those of your rivals. Alternately, choose the one readily accessible typeface that best captures the essence of your brand.

9 Types Of Logos
  1. Wordmarks

Wordmarks are another one of the main categories of logos. These are words alone used as the logo. If you can create one of these extremely challenging logos, it is very motivating and memorable. They are challenging to perform because they are lengthy and call for the audience to read them. They consist of one or more words rather than basic visuals. When you have a beautiful wordmark logo, you can pique the interest of your audience and keep them browsing for a while.

Coca-Cola, Google, FedEx, Tiffany & Co., Johnson & Johnson, and eBay are a few examples of this logo. None of these logos include any sort of icons or pictures. Coca-Cola has a polar bear mascot, but they don’t include it in their logo, therefore they still qualify as wordmarks.

If you have a name that is particularly distinctive and memorable, using a wordmark logo is a terrific choice. These names are all distinctive and cannot be confused with those of other businesses. Your mind already starts to conjure up what they are renowned for, what products they sell, or whom their target market is just by thinking about their name. If the name of your business is not distinctive at all, is difficult to read or pronounce, or both, you generally don’t want to use a wordmark logo.

How to use Wordmarks?

Here Are Some Guidelines To Keep In Mind When Designing A Wordmark Logo:

Choose the Correct Typeface – The impact of wordmarks depends on the typeface you use because letters are their primary design component. Then choose the best typeface by keeping in mind the personality and message of your brand. Choose a typeface that has the proper weight, case, and features.

Consider Adding A Character Feature – Make one letter distinct from the others to break up the monotony and stand out. For instance, the letter C’s top end is slightly curled in the Casper logo.

Draw Color on Your Letters Considers creating your entire company name in color as an alternative to give it a unique look. The purple version of the Cadbury logo is a prime example.

  1. Letterforms

These logotypes can be identified by using just one letter. Businesses that can successfully use letterform logos have a lot of influence. Customers being able to identify a single letter that is created in a particular way merely goes to illustrate how memorable they are. Customers can think about the business and its products without having to read the complete name.

The logos of McDonald’s, WordPress, Adobe, and Netflix are a few examples. One of the most recognizable instances of letterform logos is the yellow arch. Even though this logo is just a yellow letter “M,” it has a lot of significance for customers. With these kinds of logos, the company name’s first letter can speak for them.

While a wordmark logo doesn’t have this issue, letterform logos are risky since if the audience doesn’t identify them, they won’t know what the company is. However, being represented by just one letter can be incredibly strong if your brand is sufficiently known for this.

How to use Letter forms?

A memorable design is essential because letterforms only have one letter, hence this factor determines how effective they are. So, make an effort to make it stand out by adding a quirky typeface or a distinctive color scheme. Additionally, you can experiment with various backdrops.

Use a distinctive and powerful typeface because the logo only has one letter. The viewers would be wasting their time if it couldn’t be read from a distance.

  1. Pictorial or Brand

The pictorial or brand logo is one of the most recognizable logotypes. All these logos have to provide is a picture or icon. These pictures frequently refer to the name of the business or another significant element of it. This makes it possible for viewers to mentally link the two together. The references are simple to establish and the graphics are simple to comprehend.

Pictorial or brand logos from companies like Twitter, Apple, Target, Playboy Enterprises, and John Deere are all excellent examples. A bluebird on Twitter interacts with tweets that are placed there. The logo for Apple, the company, is an apple. There is a rabbit at Playboy Enterprises. The final logo for John Deere features a deer encircled by a green shape, connecting it to both the company name and their traditionally green tractors.

A pictorial logo denotes simplicity. Because there are no words or letters involved, it may be simple for someone to understand your logo. If the audience is unable to recognize brand emblems, that is their primary drawback. They won’t have as much success researching your business because they didn’t see the connection. When designing a pictorial logo, the essential consideration is that the relationship should be clear. Because of this, the majority of businesses choose to use a picture to symbolize their actual name, such as Apple with its apple or Target with its target.

9 Types Of Logos

How to use a Brand mark logo?

You must make sure that your logo conveys enough information about your brand to your audience. This is only viable if your brand is already very well-known or the imagery utilized in it is self-explanatory.

To avoid being confused with other firms whose logos have similar imagery, it must be unique.

The image’s color and design must match your tone of voice and accurately convey the spirit of your company.

You should keep in mind that if you select extremely specialized imagery to represent your brand, you can later find it difficult to expand your product offering and end up needing a rebranding.

Your brand logo will probably appear on a lot of your marketing materials, so make sure it is set up for printing.

  1. Abstract

Abstract logos are one of the most popular types of logos. These logos fall under the category of pictorial logos but they are more focused. While these logos are images, they don’t accurately represent the company; instead, they are abstract images that, before they were employed, had nothing to do with the business.

The firms Spotify, Pepsi, Nike, Chase, Microsoft, and BP are great examples. These businesses all use various forms to represent themselves. There are circles, triangles, and other forms in various colors. Since they have nothing to do with their company, these logos are the most challenging to recognize on their own.

You have a lot more freedom when using an abstract logo than with some of the other possibilities. These logos are not limited to using the corporate name. Instead, they provide designers with the freedom to be creative and think outside the box. For these businesses, this strategy was extremely profitable.

How to use the Abstract logo?

Examine Your Brand’s Core Values- Because there is so much scope for experimenting while designing abstract logos, there is also a great likelihood of becoming lost in the process. Stick to your brand’s core principles and identify the geometric shapes that represent them.

Pay Close Attention to Details – An abstract figure requires an explanation. Therefore, it must be effectively communicating a message to the audience. For that, the logo’s details must be obvious to convey a message. A figure that is too ambiguous for people to understand should not be created.

Keep Printing in Mind – A logo with too many features will cause printing issues and raise printing expenses. Additionally, a logo in this abstract would not print well at higher resolutions.

  1. Mascot

Mascot logos are one of the various logotypes. These logos match the description. They may also be identified by their names, but the mascot that the corporation has developed for them serves as nearly their sole defining characteristic. The majority of mascot logos are targeted at kids or involve food. A relatable or funny mascot can increase consumer interest in your goods.

The logos for KFC, Pringles, Wendy’s, Quaker, and Michelin are just a few examples of those that blend words and mascots. The mascot for Wendy’s is also the name of the business. The names of all the other businesses are more evocative of the items they offer than of their mascot. Each of the mascots has some relevance to the products.

Make sure to give yourself plenty of time to come up with a distinctive persona if you decide to go the mascot route. Your mascot should stand out in the crowd and not be mistaken for anyone or anything else. These logo samples have the names of the companies along with the mascot images; however, this is not necessary for your designs. If people don’t recognize your name, at least they will identify your mascot, which is the main advantage of having both.

How to use the Mascot logo?

Use More Specifics – Mascot logos stand out for having elements that show the personality of the mascot. Make sure the logo includes all the necessary information.

Make It Scalable: Because the logo has details, it needs to be scalable. As a result, the details must still be readable when the mascot is shrunk to fit on business cards and other small locations. Or, when displayed on larger areas like billboards, the mascot shouldn’t appear out of scale.

  1. Combination

Among the various logotypes, combination logos are some of the most popular. These logos achieve the intended appearance by combining the name of the business with an emblem. These kinds of logos are popular since you don’t have to rely just on the image or the words to attract customers. For businesses that are less well-known or established, having both elements is tremendously beneficial.

The combination logos for Burger King, Pizza Hut, Sonic, and CVS are all excellent examples. The name Burger King is in the form of a burger. Pizza Hut embellishes its text with a hat design. Behind their words, Sonic uses a triangular arrow design. Right in front of their phrases is a heart-shaped symbol for CVS drugstore. Each of these designs has iconography that is related to their identities, but the words are also used to convey this. Together, the two components result in a fantastic design.

Combination logos, as already mentioned, can be simple to create and are excellent for startups. The components must blend seamlessly and avoid any awkwardness in the mixture. A powerful combo logo should feel like one unified whole.

How to use the Combination logo?

Choose the Right Symbol – Combination logos include both a company name and a symbol. Therefore, selecting the right symbol is essential for creating trust. Choose a symbol that best represents the values and message of your brand.

The size of the text and the symbol should be balanced; neither should be excessively large or too little. Place your logo’s components in the center. Fortunately, a logo creation tool can align such components automatically. Additionally, your writing should be a suitable size.

Leave Enough Space – Because combination logos have both a company name and a symbol, the space between the two must be exactly right. It shouldn’t be too wide a gap, and it shouldn’t look sticky.

  1. Emblem

Important logo types include emblem logos. These logos are built around a form that gives the design a more emblematic look. There are numerous reasons why a business could want an emblem logo, but in general, it creates a visual tie to historical family crests and other things.

Emblem logos are used by Warner Bros. Pictures, Harley-Davidson Motorcycles, the NFL, and Starbucks. To make its logo, Warner Bros. merges its logo with its initials. In its logo, Harley-Davidson chooses to use its whole name. NFL continues to use its initials as its logo. The only company here that produced an emblem logo without using any words or letters is Starbucks. They rely solely on their distinctive emblem to be recognized.

Emblem logos require a lot of design work to appear at their finest. Emblems demand more effort to make, in contrast to some other forms of logos that may be created by those with minimal experience in graphic design. Emblem logos include a lot of information and occasionally very minute elements. If you are not an experienced designer, it may be difficult to succeed with this challenging type. However, if you can design a fantastic symbol logo, this can be a perfect choice.

How to use an Emblem?

It Has to Scale – As there are details in these logos, an emblem must be scalable. Such logos must display all the facts if they are printed on items like business cards, mugs, or pens. They should still be attractive.

Be certain about your design- Emblems are rigid logos, as opposed to combination logos. Once a logo is finalized, it isn’t much you can do about it, and changing might not be beneficial. So, before including your logo in your brand identity, give it a close look.

  1. Dynamic

The previous logo and mascot kinds, as well as dynamic logos, are all given a new spin. Dynamic logos build on a single concept by altering a specific component in response to a shift inside the firm. Because it might be a little time-consuming and challenging to execute, this form of logo is the least popular of all the logotypes.

AOL, Noggin, and Nickelodeon all use dynamic typefaces. They exhibit many logos that differ slightly in terms of color, form, and other design elements. However, they do leave a distinctive feature of the emblem alone, making it easy to recognize.

To further comprehend dynamic logos, let’s look at Nickelodeon. Behind Nickelodeon, the name is a variety of orange form designs. Even though these designs change frequently, the audience still recognizes the same company and group. For the viewer to form that mental connection, it is important to keep the “Nickelodeon” placement, color, and shape.

How to use the Dynamic logo?

The Core Shape Must Be Attractive – A dynamic logo’s core shape needs to be impressive because it varies quickly in terms of color, typefaces, and styles. Since the basic shape won’t change, the addition of new colors and other features should complement it well.

The Message Must Remain Consistent – No matter how a dynamic logo changes in look, the message it conveys to clients must remain constant. Create something that conveys the same message to the audience while changing in color and shape.


The identity should help you understand the benefits and drawbacks of each form of logo, but every brand is unique; therefore there aren’t any rules when it comes to creating a logo. Since you are the business owner and are the one who knows your target market the best, you may work with a designer to come up with some fantastic ideas for your brand’s identity.

Uncertain about where to begin? A smart starting point is to simply conduct an online search and develop a list of appealing logos that you come across in both your sector and daily life. Look for commonalities in color, icon, and text styles. Look at a lot of pictures. Draw a lot. Let your imagination soar.

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